Changing Five Essential Items In Your Weekly Shop Can Support Over 200,000 Families

If Britons simply swapped five of their weekly household buys to organic and Fairtrade items, they could not only save money, but support over 200,000 families while feeding their own with wholesome choices, says organic and Fairtrade expert supplier Essential Trading.
 
Essential Trading has been established since the 1970s and has witnessed first hand how the choices Britons make helps thousands of families in some of the world’s poorest communities.
 
Explains Eli Sarre, Sales & Marketing Director, Essential Trading:  “Despite the credit crunch, we have seen our Essential brand sales rise by over 7% this year and basically that’s great news for the people who help grow and pack our products and their families.
 
“If we could encourage more Britons to change some of their basic items from their weekly shop to Fairtrade or organic foods, they could support over 200,000 families while feeding their own family nutritious, ethically produced food.”  In this way, Eli believes people can reduce their ‘food footprint’ by giving back when buying their basics.
 
For example, by purchasing herbal tea, ground coffee, tinned tomatoes, baked beans and coconut milk from www.ethicallyessential.coop, shoppers would be supporting over 200,000 families in projects that create clean water in Mexico, help farmers rebuild their farms in the Tsunami regions, support co-operative farmers in Italy and a kindergarten and school in Egypt. And this shop was over 25% (£2.08) cheaper than a comparable basket at one of the country’s leading supermarkets.

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4. Spotlight on….Essential Trading Co-operative
5. Luxury Organic Cereals worth getting out of bed from Essential

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