Featured Retailer: Green Eyed Monster
Who are you and what is your position?
I am Co-Owner (with Caroline Wall) of Green Eyed Monster Childrenswear – Ethical fashion for the next generation
The reason for starting the company?
Caroline and I had both recently become mums when we spawned the idea of Green Eyed Monster. She had been working for Arcadia and had bought womenswear for the past 15 years. She had become increasingly disillusioned with ethics in her industry and became more interested in dressing her son who was then 4. I had been working in animation for the past 10 years with my most recent role being the General Manager for Raymond Briggs The Snowman at Snowman Enterprises Ltd. I had a little girl who was 2 at the time, and I was a particularly green mum. I had found it increasingly difficult to find funky/cool ethical fashion – so in conversation we decided to pool our working knowledge and skills and launch our own label – Green Eyed Monster was born!How long have you been in business?
The label launched in October 2007.
Tell us about your products?
We produce luxury fashion for babies and children with a very design-led edgy feel. Our cotton denim and jersey is 100% organic certified by Okotex and Control Union (formerly SKAL) respectively. Our knit wear is fairly traded direct with a Peruvian village co-operative who produce hand crafted alpaca wool and cotton garments. We design the styles in-house but also have a stable of up and coming designers, each with a distinctive style, who produce our print designs.
Our newest coolest items are our Beatles Yellow Submarine t-shirts. I used to work for the company that made the film in 1968. So we managed to get a license to put together a 4 piece range including my favourite Lucy Smock top.
What is your favourite green luxury item?
Anything from the Mama Mio skincare range – it’s absolutely lovely – you can get it from our Gem Loves section of our site.
What is your top green tip?
Share a bath /shower – not only is it fun, its’ water saving!
What do you do to relax?
I am partial to hunting down an internet bargain or picnicking in the park near me, but for true relaxation you cant beat a massage (and a rare break from my 4 year old and the baby).