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S5 Organic Cosmeceuticals to Launch in Selfridges

S5, the first range of certified organic cosmeceuticals specifically designed to reverse the visible signs of problem and ageing skin, will launch exclusively in Selfridges in August 2012.

S5 is a new skincare range that harnesses the benefits of a unique bacteria found in the Wadi Desert to provide relief and repair for extra dry skin, increasing moisturisation by 44% and elasticity by 27%.

S5 Restore Cream Skin contains glycoproteins produced by the extremophilic bacteria which are adept at thriving in extremely dry conditions.  Extensive clinical research has found that these natural proteins increase skin hydration by up to 30% and stabilise the skin cellular membrane, helping to reduce skin stress and damage.

The S5 range of 5 targeted treatment serums has been uniquely engineered to tackle skin conditions associated with skin stress and the related premature ageing they cause such as dryness, blemishes, redness, and sensitivity. 5 prescriptive serums form the basis of the range, which can be blended or layered precisely to suit an individual’s specific skin condition and concerns. The S5 range is designed to be used as a system. Hypoallergenic cleansers and treatment led moisturisers work with the serums to maximise results.

The S5 prescription to relieve dry skin contains 3 steps:

1. Cleanse – Nourish Cleanser:  £32 for 200m

With desert bioactives & omega 3, 5, 6, 7 & 9 to maintain skin elasticity, hydrate & protect the skin barrier.

2. Moisturise – Restore Cream:  £39 for 50ml

An advanced anti-ageing moisturiser with age defying desert, arctic and marine bioactives to reduce the appearance of wrinkles, hydrate & protect for a radiant, youthful complexion.

3. Treat – RePLENISH Serum: £45 for 30ml

Advanced replenishment for dry or scarred skin. With desert bioactives & omega 3, 5, 6 7 and 9 to reduce dryness, boost elasticity & cell turnover.

S5 will also be available at and other leading online retailers from August 2012.

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