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THE AMAZON, CAN FASHION HELP SAVE THE FOREST?

July 27, 2011 by  
Filed under News & Reviews

THE AMAZON, CAN FASHION HELP SAVE THE FOREST? A conversation featuring eco entrepreneur Bia Saldanha  and novelist Ed Siegle will take place tonight, Thursday 28th July from 7.00 pm at The Hub, King’s Cross (34b York Way, London, N1 9AB).

Native to Rio de Janeiro, Bia Saldanha has spent the past 20 years living in the heart of the Amazon defending the forest. She has pioneered a process of rubber production that both supports the rubber tappers and fights against deforestation. Bia will assess the current instability and threats in the Amazon, explore her collaboration with fair trade and ecological sneakers brand Veja, and discuss connected issues depicted in Ed Siegle’s Brazil-based novel Invisibles.

Ed Siegle says this about Bia: “Bia is an inspirational Brazilian woman who gave up a life running a fashionable boutique in Ipanema to live in the Amazon, carrying the torch lit by the murdered activist Chico Mendes by pioneering a process of rubber production which supports the local rubber farmers and aids the battle again deforestation. Hermès have made bags from her vegetal leather and fashionable French brand Veja – which has organised the night at The Hub – uses the rubber for its trainers.”

The talk will be followed by drinks and the signing of Ed’s novel, Invisibles.

Entry is free and tickets are limited. Reserve your place here: contact.uk@veja.fr

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